Sophie manages Google and Microsoft Ads accounts spanning £200K–£900K monthly budgets across retail, finance, and B2B SaaS. She is particularly focused on Performance Max configuration, Shopping feed optimisation, and building full-funnel search structures that deliver consistent ROAS improvements quarter-on-quarter.
Sophie manages Google and Microsoft Ads accounts spanning £200K–£900K monthly budgets across retail, finance, and B2B SaaS. She is particularly focused on Performance Max configuration, Shopping feed optimisation, and building full-funnel search structures that deliver consistent ROAS improvements quarter-on-quarter.